Project information

• Category: Email
• Client: First Data

In conjunction with National Small Business Week, First Data and Clover launched the CloverAchievers contest to help businesses that embody the Clover ethos of striving to accomplish more than the status quo and surprising and delighting their customers in unexpected ways. Winners received a portion of $100,000* in value, consisting of a cash grant, a “Clover makeover,” and a donation on their behalf to an approved local non-profit. The contest celebrates the impact that small business owners have on the broader economy and give them a forum to tell their stories. This email campaign helped to launch the contest, providing exposure and driving participation.