Project information

• Category: Web Design
• Client: First Data
• Project date: 2020

First Data, a global fintech offering mobile payment solutions, helping financial institutions issue credit, debit and prepaid cards, and assisting in routing secure transactions between merchants and customers, wanted to shift their position to also become a global, thought leader. To help realize this goal, leading a small team, we partnered with First Data leadership to reimagine their homepage. Insights from the discovery phase informed the new UI/UX and when blended with a brand update, we launched a transformative and immersive experience, building on the equity of a strong product offering while seamlessly infusing thought leadership content.