Project information

• Category: Print
• Client: Lynch Biologics

Medical journals tend to be a dense read so it can be a challenge to connect with the audience while also cutting through the clutter. This selection of ads that ran as part of a larger series over the entire year, deliberately use a similar construction to build brand recognition. While many reflect more technical, science-based content to connect to the audience, in the fall we tested a new ad that used a football metaphor to be timely and relevant but also help to make the science more relatable.