Background, Experience & Interests
Ever since I was a kid, I've had an insatiable passion to create. Early on, my creative thirst was quenched by building worlds made entirely from legos or recreating historic moments like the Battle of Gettysburg outside in the yard. This passion would also connect me to pursuits like music, carpentry and cooking, all of which I continue to enjoy every day. After two years in college following the path that would one day potentially lead me to medical school, I quickly became aware that I needed to adjust my focus and pulled a 180, transferring to art school.
After completing school, I moved to Washington, DC. I had a brief stint at the Washington Post before joining a boutique investment firm focused on environmental projects in both the public and private sectors. The experience I gained in these first 10 years would prove invaluable. From researching, writing, pitching, and marketing, to collaborating and partnering with the U.S. Department of Energy, U.S. Department of Transportation and several private domestic and international companies, lead and enabled me to start my own marketing and design company. After my son was born and moving closer to family, I'd continue to work in the finance world, first helping to build a digital team in Bank of America's in-house agency then working for external agencies, continuing to partner and collaborate with several other major banks fintechs.
Today, I continue to support a variety of businesses, organizations and individuals by sharing my passion, experience and focus to inspire and create innovative, engaging and successful messages and experiences. Through continued learning, collaboration, and creative problem solving, I'm excited to tackle future challenges and look forward to partnering with businesses and individuals to achieve their brand, marketing and business goals!
Experience, Education & Accolades
Enable, inspire and create innovative, engaging and human-centered messages and experiences.
Cultivate a strong, empathetic and trusting team culture where thoughtful risks are taken and ideas are voiced, grown and developed. Fueled by its own energy, passion as well as healthy competition, this environment attracts, grows, and retains thoughtful and talented people while consistently producing smart, on-brief and on-time solutions. Finally, test continuously to inform stronger messages and human-centered experiences to drive better results.
The Pennsylvania State University, College of Art and Architecture
Focus: 3d computer modeling & animation in addition to traditional graphic design. Worked on set design and effects for performing arts. ACHA D2 Ice Hockey.
Washington College, Chestertown, MD
Focus: Pre-med. Phi Delta Theta. NCAA D3 Baseball. ACHA D2 Ice Hockey.
Design Practice Lead
Key Achievements:
Lynch Biologics, LLC | Franklin, TN
With the overall goal of establishing and growing this biotech start-up to be an industry leader, responsible for leading brand marketing/media, seasonal integrated planning, developing strategic partnerships, designing and coordinating trade show experiences, building and growing social media presence and engagement, identify and lead implementation of technology solutions, provide training, and manage and grow e-commerce. To drive acquisition and deepen/develop relationships, partner closely with the CEO and Sales Team to revisit and refine brand strategy/positioning/messaging and product marketing, continually assessing its effectiveness to breakthrough and connect with the target audience.
Lynch Biologics, LLC | Franklin, TN
With the overall goal of establishing and growing this biotech start-up to be an industry leader, responsible for leading brand marketing/media, seasonal integrated planning, developing strategic partnerships, designing and coordinating trade show experiences, building and growing social media presence and engagement, identify and lead implementation of technology solutions, provide training, and manage and grow e-commerce. To drive acquisition and deepen/develop relationships, partner closely with the CEO and Sales Team to revisit and refine brand strategy/positioning/messaging and product marketing, continually assessing its effectiveness to breakthrough and connect with the target audience.
Capgemini | Wilmington, DE
Responsible for strategy development with clients/partners and collaborating with internal teams to direct and deliver results-driven, impactful and engaging human-centered experiences across all digital media. Projects range from simple mobile apps to dynamic web experiences to digital ad campaigns. Also support talent acquisition and coaching, usability studies and business development opportunities for both new and existing partners.
ECS (Bank of America in-house agency) | Wilmington, DE
Successfully built, lead and grew an award-winning digital creative team for bank’s in-house agency that supported product/service marketing for the consumer bank across digital channels. Projects range from digital to integrated channel campaigns, interactive games to full website experiences, and email campaigns to video. Also, support business development opportunities for both new and existing partners.
Imagiunus Designs, LLC | Wilmington, DE
Responsible for directing creative, managing daily operations, projects and employees/contractors, working with clients as well as identifying and winning new work. Jobs have ranged from website creation to corporate identity packages, award show presentations to ad campaigns for clients in both the public and private sectors. Clients range from The Carlyle Group, ProFunds, Mortgage Bankers Association of America (MBAA), and Reed Business Information.
ECS (Bank of America in-house agency) | Wilmington, DE
Senior Designer for in-house agency responsible for working with clients and creative team to manage projects through from conception to completion. Projects include outputs for web, out-of-home, in-store, print and multimedia. Supported marketing efforts for generating new business and submitting proposals to perform work.
Mobius New Media | Wilmington, DE
Senior Designer at award-winning marketing agency responsible for seeing projects through from conception to completion. Projects include designs for web, social, print and multimedia. In addition to creating the assets for projects, also responsible for managing the projects and interacting with clients. On the marketing side, responsible for generating new business and submitting proposals to perform work.
Scully Capital Services, Inc | Washington, DC
Primary focus was on the proposal process by taking a lead role on a small team in the conceptualizing, writing, layout, design and production of service proposals for international water company to major cities in the United States. Worked closely with print shops during production process to ensure the final product met client expectations.
My Services
The best relationships are built on trust, authenticity, communication and reciprocation. The relationship your customers have with your business is no different. From the logo on your door to your social media feed and every micro-interaction in between, thoughtfully curating your narrative and tone to reflect and deliver on your brand promise is the bedrock of the world's best brands. Helping to define your brand voice and positioning then bringing it to life consistently across every aspect of your customer lifecycle can be one of the most rewarding, eye-opening and useful pursuits!
Brand DNA, Apparel, Positioning, Voice/Tone, Guidelines, Logos/Marks, Packaging, Collateral & Sales Materials, Presentations, Identity System.
Every brand has a website but not every website maximizes their brand. From single page sites to scalable e-commerce sites, creating an immersive and compelling experience that brings your brand promise to life and connects your customers to meaningful, relevant products and services is a simple journey built on research, insights, smart design and appropriate technology. The best sites not only validate a customers decision to invest in a relationship with your brand, but also help to continue to deliver and connect those customers to an on-going narrative that keeps your brand active and top of mind, increasing engagement and ultimately, increasing your bottom line.
UX/UI Design, Accessibility/ADA Compliance, Responsive Design, E-Commerce, CRM (Salesforce), Analytics, User Testing, API Integration, Bootstrap, Wordpress.
You’ve got your logo, your brand guidelines and your position and now its time to bring your ethos to life! Developing an actionable, integrated and relevant marketing strategy will make your brand sing, targeting your best customers/prospects and connecting their needs to your products and services.
Strategy, Persona Definition, Customer Journey Mapping, Channel Integration, Lead Generation, Acquisition Marketing, Retention Marketing.
Successful advertising is highly quantitative… numbers certainly don’t lie. Successful advertising is also highly formulaic, like baking a cake. But have you ever followed the cake recipe to the letter, only to find yourself buying one from the bakery after tossing whatever it was that came out of your oven? Fear not! There is a recipe for success and when you marry that recipe with experience and skills, it becomes an art form with deliciously consistent results and like any great recipe, can be adapted and evolved to keep your customers hungry for more! Ask about which recipe is right for your business and then feast on the success!
Digital Advertising, Social Media Marketing, Trade Shows/Experiential, Email Marketing, SEO, Outdoor Media, Print Media.
Video and motion based graphics are some of the most effective ways to engage and interact with your audience. Of course it’s also some of the easiest content to create as anyone with a smartphone and a social media account can produce and share videos. Combine the volume of videos with the average attention span of consumers today (crazy stat: the average human has an attention span of 8 secs which is less than a goldfish), it’s incredibly challenging to cut through all the noise and if you do, even harder to keep your audience’s attention. The answer to creating compelling, attention-grabbing and action-oriented messaging is a smart, targeted, behavior-specific strategy. Maybe a 60 sec spot will perform better than a costly 10 min video or even a 4-5 sec motion graphic spot. Let’s talk about how we can create the perfect “snackable” content to best reach and engage your audience.
Storyboarding, Presentations, Product Demos, Pre-Production, Post-Production, Video Direction, Talent Acquisition, Optimization and Distribution, Motion-Graphics
Need help polishing a presentation? How about some Photoshop work on an image? Some of the most creative, fun and rewarding projects are the ones that are for fun! From funny videos or holiday gift cards to individual youth sports posters, there’s always a different, fun and creative way to solve something to make it unique and more personal.
Selected Work
Send me a note!